Printing plastic card for gift, loyalty and promotional uses can be a vital tool in promoting a business. To get the most out of this marketing tool there are various considerations to take into account when deciding on the printing parameters. The print design on the front is the attention getter, finding out what your target audience will appreciate and respond to is vital. The back print is mostly informative and is usually printed in black. It could include the establishment's address, additional promotional text, a disclaimer and tracking information in the form of barcodes, magnetic stripes and/or numbering.